1
2
3
4
5
6
Brief: Create a campaign for a minimalistic cell phone company.
PUNKT. is a minimalistic mobile phone manufacturer that is aware of today’s problems around social media and smartphones. The campaign is targeted to people whose life has been taken over by their smart phones.
The goal behind this campaign was to grab the attention of the consumers who is walking and staring at their phones all the time. I wanted the illustration to be colourful and eye grabbing as our screens we stare at every day are.